What does the rate of return refer to?

Prepare for the CUNA Financial Counselor Exam. Use flashcards and multiple choice questions to study, with hints and explanations included. Ace your exam with thorough preparation!

The rate of return refers to the increase in the value of the original investment expressed as a percentage of that original amount. This measure provides investors with a way to assess how well their investment has performed over a specific period. It reflects not just the income generated from the investment but also any appreciation or depreciation in its value. By calculating the rate of return, investors can compare the performance of different investments relative to their initial cost, which aids in evaluating whether an investment is worth holding.

Other options, while related to aspects of investing, do not capture the comprehensive nature of the rate of return. For instance, total income generated focuses solely on cash flow, disregarding any capital gains or losses. The percentage of the investment paid as fees pertains to costs rather than performance evaluation. Lastly, the time period an investment is held is relevant for understanding performance context but does not define the rate of return itself.

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