What outcome is aimed for by promoting financial literacy during campaigns?

Promoting financial literacy during campaigns is primarily aimed at increasing member engagement. When individuals understand financial concepts and products, they become more empowered to participate actively in their financial health. This engagement can lead to better decision-making regarding their finances, increased utilization of offered services, and stronger relationships with financial institutions. As members become more informed, they may feel more confident in interacting with the services provided, leading to a more engaged community.

While enhancing regulatory compliance, reducing marketing costs, and offering fewer services may have their own respective benefits or objectives in a financial setting, they are not the primary focus of promoting financial literacy. Instead, the emphasis should be on fostering an informed member base that actively participates in their financial well-being. This engagement is key to building trust and long-term relationships between members and financial institutions.